Utz

Background

Utz turned to IMI to update their old site to an improved look and feel. It was important to create an e-commerce site where visitors could purchase goods directly. 

Goal

To redesign the website to create an improved user experience with seamless navigation and an easy checkout.

Strategy

Leveraged Slate 1.0: Shopify Slate is a toolkit for building Shopify themes. The team leveraged this toolkit to deliver the new UTZ website. This tool increased development speed and efficiency.

Beanstalk: In addition to using Slate, the team leveraged Beanstalk in combination with Slate to allow the entire team to work on the build simultaneously.

JavaScript Rendering: The collection page filtering is rendered almost entirely in JavaScript, which is unconventional, but provides a fast user experience and ease/ability to sort and filter through products quickly.

Grid CSS: The front-end styling was accomplished with the most modern CSS method of using Grid CSS. This method also allowed the team to rapidly build layouts with less code and no other libraries to load to construct layouts.

 

Agile Bundle Builder App: We leveraged Agile Bundle Builder App for the most critical feature in the website, the Create A Gift and Custom Variety Pack bundles. This app enables the bundle functionality, which was customized for UTZ business use cases. The app provides a quick and easy way to manage and sell bundles across the store.


ShipStation: For fulfillment, UTZ leveraged the ShipStation integration with Shopify.

Utz

Results

Site launched within the client’s set date for launch. In a week and a half, post-launch, we saw just over $20K in online revenue with only organic traffic. 

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