TopResume

Background

TopResume provides career advice and resume services, including assistance from professional resume writers to help you land the job you’re seeking. IMI provided a holistic, proactive SEO approach through technical SEO, insight reports, content marketing, and conversion rate optimization tactics.  

Goal

Increase organic traffic, rankings, and conversions while generating an increase in revenue.

Strategy

Search Engine Optimization: IMI executed an in-depth, on-page technical SEO audit, optimized page titles, meta descriptions, header tags, and image alt tags. The cleanup of internal linking and navigation allowed for crawlability improvement and enhancement of the user experience. Following a link profile analysis, IMI quickly repaired the links that were harming TopResume’s website integrity.

Content Marketing: The content strategy consisted of the build and optimization of job descriptions, resume samples, and career advice pages. These pages educated readers about on-the-job responsibilities of a specific career and what an ideal resume should look like within each field. IMI strategically created this content around education, showcasing TopResume as a reliable source within the job market.

Conversion Rate Optimization: CRO tactics were executed, both on mobile and desktop, to improve conversion rate. After discovering a very poor mobile and tablet conversion rate, IMI implemented a Google Drive and iCloud option for mobile users, drastically improving mobile and tablet conversions.

TopResume

Results

815% increase in new customers year over year

Other Results:

  • 575% increase in organic traffic year over year
  • 59% increase in organic conversions year over year
  • 96% increase in keywords ranking in the top 3 results
  • 128% increase in keywords ranking in the 4-10 position

Stay Connected with Us!