Internet Marketing Inc. and ARIA Resort & Casino were recognized for the design, concept, and results of the “Las Vegas Million Dollar Weekend Checklist” infographic. The image rich graphic told the story of an extravagant Las Vegas weekend, highlighting lavish experiences and activities.
Aria Resort & Casino, a luxury 5-diamond resort on the Las Vegas strip, wanted to improve organic rankings and receive a more advanced approach to their on-page and off-page SEO strategy. Their goal was to acquire external backlinks and social shares to increase the SEO value of their website.
IMI created the “Las Vegas Million Dollar Weekend Checklist” infographic and tracked social shares and external backlinks from reputable sources. Knowing that backlinks continue to be the top ranking factor in Google’s search algorithm, an engaging and entertaining infographic would allow them to have a potentially viral piece of content that could be spread through the web to gain strong links back to Aria’s website.
Social shares play a vital role in measuring content marketing success. For the Las Vegas Million Dollar Weekend infographic, the social strategy included a push on primary social media channels including Facebook, Twitter, Google+, LinkedIn, as well as Social Bookmarking sites StumbleUpon and Reddit.
This campaign was a tremendous success for the IMI and ARIA team, driving shares on Facebook, Twitter, Google+, LinkedIn, and they received TOP authoritative sites linking back to their website including Forbes, Robbreport, Justluxe, Reddit, and more. The Las Vegas Million Dollar Weekend Infographic resulted in 108 total backlinks from 100 referring domains, and 1,187 Facebook likes, 413 shares, and 620 re-tweets.