Home by Jennifer Adams

Background

Home by Jennifer Adams redefines soft with luxury bedding–from sheet sets and pillows to comforters and quilts. Home by Jennifer Adams partnered with IMI to expand their marketing efforts to include online marketing. IMI was selected from other agencies because of their focus on a multi-channel digital marketing strategy.

Goal

To introduce the luxury bedding collection to target consumers online, improve website design and user experience, and increase conversion rates.

Strategy

Rebranding: Leveraging IMI’s Shopify partnership, IMI migrated the JenniferAdams.com website to the Shopify Plus platform. This migration provided the website with a major facelift, improving the user experience and better communicating the brand vision. Collaboratively, page designs were created to delight website visitors, converting them at a higher rate and increasing average order value.

Paid Media: IMI launched prospecting and retargeting ads that were personalized to each user’s shopping behavior. This personalization allowed for the tactical alignment of ad messaging and creative to target each customer based on their stage in the sales funnel.

Amazon Campaign Management: Amazon is a marketplace channel that requires active management to maintain steady account metrics and preserve a brand image. IMI assisted Home by Jennifer Adams on its brand registry efforts and prevention of resellers. Additionally, strategic optimization and advertising efforts were launched on Amazon, dramatically increasing sales.

Home by Jennifer Adams

Results

Website e-commerce revenue increased 31.07% year over year.

  • 17% increase in e-commerce conversion rate year over year
  • 28% increase in average order value year over year
  • 3% decrease in bounce rate following site redesign
  • 400% increase in Amazon sales

Stay Connected with Us!