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Zenni Optical

We created a quiz that generated over $1 million in revenue!


Zenni Optical offers over 4,000 frame styles with many starting at $6.95. With a reputation of quality and affordability, Zenni has grown into an online optical industry leader, providing prescription eyeglasses, prescription and non-prescription sunglasses, sports glasses, and goggles.


Increase brand awareness, organic traffic to their website, leads and online sales revenue.


IMI developed a custom SEO strategy to increase organic traffic and rankings, as well as a long-term link building and brand awareness strategy through content marketing efforts. We built a custom content marketing campaign to encourage interaction with current and potential customers. A 9-question multiple choice quiz was created that answered the question: “What Frames Are Perfect for Me?”

screenshot of find your frame zenni quiz


These numbers reflect the time-frame of October 15, 2014 – May 15, 2015.

Traffic to the quiz landing page: 573,338 unique visitors

Content Marketing Revenue: $1,167,746.21

Return on Investment: 9,655%

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