IMI achieved a 40% increase in revenue!
Background
The D is a hotel in downtown Las Vegas where gambling, dining, luxury accommodations and Sin City fun are all rolled into one.
Goal
Increase market share, reservations and revenue while maintaining margins and critical KPIs during the summer season.
Strategy
Campaign segmentation by device
Bid adjustments catered to desktop/tablet and mobile
More control over budgets, keyword targeting, etc. and ability to pivot for mobile-specific campaigns
Results
