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The D Hotel & Casino

IMI achieved a 40% increase in revenue!

Background

The D is a hotel in downtown Las Vegas where gambling, dining, luxury accommodations and Sin City fun are all rolled into one.

Goal

Increase market share, reservations and revenue while maintaining margins and critical KPIs during the summer season.

Strategy

Campaign segmentation by device

Bid adjustments catered to desktop/tablet and mobile

More control over budgets, keyword targeting, etc. and ability to pivot for mobile-specific campaigns

Results

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