Betting on an updated SEO strategy to increase website traffic
Facts & Results
Total traffic increased 90.30%
Hotel-branded traffic increased 48%
Non-branded organic traffic increased 30.88%
Our Role
Search engine optimization (SEO)
Content marketing
Goal
Increase revenue from online bookings by revamping Palms Casino Resort’s SEO strategy.
Our approach
Palms partnered with REQ to increase search engine visibility for target branded and non-branded keywords with the goal of increasing online bookings and revenue. The revamped SEO strategy included both on- and off-page tactics.
For palms.com, we conducted keyword research, diagnostics and technical implementation, and content management to ensure Palms was following best practices. In addition, we updated Palms’s website security to prevent hacking.
Our off-page tactics included profile optimization, content creation and marketing, guest blogging, and landing page creation. Traffic from branded and non-branded keywords increased substantially.
