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Palms Casino Resort

We’ve driven a 90% increase in overall branded and non-branded traffic!

Background

Palms Casino Resort wanted to improve organic rankings and was seeking an agency for a more advanced approach to on-page and off-page SEO strategy. Palms issued a RFP to six agencies across the country. After a lengthy and detailed presentation, Palms chose IMI even before meeting with several of the other agencies.

Palms chose IMI for the following reasons:

  • Technical knowledge of SEO and overall digital marketing
  • In-depth audit and data analysis identifying opportunities
  • Transparent communication
  • Presentation style

Goal

Palms need a completely revamped SEO strategy to increase visibility in the search engines for target keywords and increase revenue from online bookings via branded and non-branded organic traffic.

Strategy

Palms need a completely revamped SEO strategy to increase visibility in the search engines for target keywords and increase revenue from online bookings via branded and non-branded organic traffic. The strategy included:

  • Full keyword strategy
  • SEO diagnostics and on-page SEO implementation
  • Complete blog management
  • Google + local optimization
  • Off-page strategy include content creation and marketing, guest blogging, and hub page creation
  • Web security to prevent hacking

Results

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