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ARIA

IMI’s award winning infographic helps generate over 100 backlinks.

Background

ARIA is a luxury 5-diamond resort and casino on the Las Vegas strip. They wanted to improve organic rankings and receive a more advanced approach to their on-page and off-page SEO strategy. They hired IMI to create, promote and track the success of a content marketing piece “Las Vegas Million Dollar Weekend Checklist” infographic.

Goal

ARIA’s goal was to acquire external backlinks and social shares to increase the SEO value of their website. The goal was to create a viral piece of content that could spread over the web, and acquire strong authoritative links back to ARIA’s website.

Strategy

Creative: IMI created the “Las Vegas Million Dollar Weekend Checklist” infographic and tracked social shares and external backlinks from reputable sources. 

SEO Backlinks: One of the most important SEO key performance indicators is backlinks from external websites. Backlinks are still the number one ranking factor in Google Search Engine. The amount of high quality backlinks from authoritative sites has a direct impact on keyword ranking performance and authority of ARIA’s website. 

Social Sharing: Social shares play a vital role in measuring content marketing success. For the Las Vegas Million Dollar Weekend Checklist infographic, the social strategy included a push on primary social media channels including Facebook, Twitter, Google+, LinkedIn, as well as social bookmarking sites StumbleUpon and Reddit.

Results

IMI also wins “Best Infographic” from PR Daily’s Content Marketing Awards for “Las Vegas Million Dollar Weekend Checklist.”

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