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American Standard

Over 20% improvement in cost-per-lead and cost-per-sale!

Background

American Standard is the leading brand for walk-in tubs, with a focus on quality, innovation, and advanced engineering.

Goal

Maintain cost-per-lead below $75 and minimize cost-per-sale.

Strategy

Creative Testing:

  • Took top performing creative formats, copy and images from Q118 and updated all three aspects

Isolated & Scaled 2018 Top Performing Audiences:

  • Lookalike (via RT list targeting top states, website converters, demo viewers)
  • Interest-Based (retired homeowners, grandparents)

Results

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