Over 20% improvement in cost-per-lead and cost-per-sale!
American Standard is the leading brand for walk-in tubs, with a focus on quality, innovation, and advanced engineering.
Maintain cost-per-lead below $75 and minimize cost-per-sale.
- Took top performing creative formats, copy and images from Q118 and updated all three aspects
Isolated & Scaled 2018 Top Performing Audiences:
- Lookalike (via RT list targeting top states, website converters, demo viewers)
- Interest-Based (retired homeowners, grandparents)