YouGov Survey Suggests Google+ Will Reach the #2 Social Networking Spot in 2012

Mark Zuckerberg watch out- Google+ is not going anywhere. It has been open for a little over a month now and everyone’s been asking whether the new social networking site is here to stay, and YouGov took matters into their own hands to find the answer. They conducted a survey for 1,003 adults in the US regarding Google+ usage, future use, and usage of other social media websites (like Facebook, LinkedIn, and Twitter). Their results bode well for Google, which they summarize here.

There are already 25 million Google+ accounts, which is 13% of the US population. While Facebook has penetration of 71%, Facebook has a considerable head start. YouGov predicts that over the next year, there will be an additional 9% of the population acquiring a Google+ account. According to their survey it looks like 30% of Facebook users, that also have Google accounts, are planning to cut down on time spent on Facebook.


When compared to the Facebook demographic, there are some stark differences that YouGov points out:

  • 3 men on Google+ to 1 woman
  • 59% of Google+ people have a college degree while Facebook has 37%
  • 48% are single, while Facebookers are 33% single. In my own experience with Facebook though, many relationships are jokes between friends. In my opinion, the count on “real” relationships reported on Facebook cannot be determined by Facebook relationship status.

Google has a different target market than Facebook, which appeals mostly to college students while Google+ aims for college educated young men

In fact, Google+ is predicted to become the #2 site behind Facebook in the next year with 22% penetration while LinkedIn, Twitter, and Myspace all have under 20%. With the next push for Google+ accounts over the next 12 months, the social media industry is going to have a run for its money… well, whatever part of it isn’t owned by Google already.

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