Yahoo Axis Redefines Search & Browsing

Can a search platform really change your web browsing experience? Until now, many would say that search has been a means for them to simply find their desired results, but this may soon change with the introduction of Yahoo Axis; a new visualized search and browsing experience connected among all of a user’s devices. The new platform functions as a browser plug-in for PCs and as an application on iPad and iPhone with an Android version to be launched soon. Yahoo announced and launched Axis Wednesday.

But really how is Yahoo Axis different from other search platforms? Yahoo has seamlessly connected the search and browsing experience to be based on a visually personalized search experience. Users can search the live pages of the top ranked results for the search query and horizontally navigate the pages within the Axis window, deleting the process of clicking links and hitting the back button to return to results. The results displayed for the user do not follow conventional search algorithms; they are personalized by calculating clicks and time on underlying sites into the Axis search results. The effects of this and how a search engine optimization agency will adapt remain to be seen.


As shown above, the search results are visually shown and navigated in a horizontal format. Currently Axis only displays the top 20 ranked results for the query, and rationalizes this format because users typically only browse the first two pages of search results. Because the new search is so visually stimulating and in a horizontal format, it proposes the possibility that users will begin to browse results longer than before. This stands the possibility to impact how companies and Internet marketing companies aim to rank and optimize web content to attract users, due to the visual depiction of the web page influencing the user navigation.

Furthermore, Axis aims to personalize the search experience for the user by connecting this platform across all of the users devices. Yahoo has done this through the Yahoo Cocktail mobile development platform, which incorporates an open source JavaScript MVC framework and a cloud-based host environment. Search results and bookmarks can be seamlessly shared between all devices. The application shares information on social media networks such as Twitter and Pinterest, as well as via email.

At this point, the Axis user interface is clean and attractive with its use of a black background, simple search query, and vivid page examples. At this point there are no ads, but as search engines typically seem to eventually foster advertisements this may open up another channel for pay per click internet marketing.

The culmination of innovations that Yahoo Axis incorporates makes it an “outside the box” option for searching the web. This new interesting, different, and highly visual experience may change how people search the web.  Let us know your thoughts on this new platform.


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