Why Social Media Matters

By now you have probably heard of Social Media.  If you have not heard of it yet, now is a good time to learn more about it, what it does, what it can mean for your business, and your branding efforts.

Social Media is what the industry commonly refers to web applications, tools, software, or websites that connect people to one another.  Famous among these are the likes of facebook, MySpace, Orkut, Twitter, Tumblr, Reddit,  Xanga, Flickr, YouTube, Digg, and many, many more.  These  allow people to connect to one another in one form or another, to read the opinions of one another, and to base their own decisions on what the “communities” of these sites say.  But, that is not all that Social Media is excellent for.  In fact, it is becoming an increasingly important part of a company’s arsenal of marketing, messaging, and customer interaction.

To understand why Social Media Optimization (a.k.a. SMO) is an ever increasing crucial part of a company’s marketing strategy, one only needs to look at the success that Alltop (Guy Kawasaki’s company) has had by looking at their Twitter efforts. According to Guy Kawasaki, 6% (http://bit.ly/HeGOs ) of all traffic to Alltop comes directly from one source alone – namely Twitter.  Alltop is not the only example, and it may not be the best tool for your customer either.  In fact, here at IMI we decided to run a test a pilot run for one of our high end customers with a niche market – the highly affluent people (in other words, rich!).

We decided to do this test on one site only.  We posted a forum on investments begininning at $5mm on aSmallWorld.net.  The response was astounding, because witin 5 minutes of posting we had our very first interested potential investor. This was social media at its finest.  Our poster already had a following on ASW, had been an active member, and with their post they were able to prove the model – social media optimization works.  SMO does not only work, but it is absolutely crucial for companies wanting to build branding, obtain customers, and expand, and pinpoint demographics for their product, services, or brand.  Without SMO, you may very well be giving up the edge for your competitors to run with.

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