The concept of Web 2.0 is not new; it has been discussed and defined many times over. People in the Internet marketing and technology development industry refer to Web 2.0 in many different scenarios and it can be confusing to many of us out there who don’t really understand what the term means.
It is first important to note that the term “Web 2.0” does not refer to an actual refined technical specification for a particular product, system, application, or the World Wide Web in general. It is a label given to how users and engineers utilize the web as a platform rather than a simple tool to find information. True Web 2.0 sites allow users to contribute content, control content, and run software applications. Users can actually improve the overall experince of the website by building on the interactive facilities. Users expect a participation platform with which they can interact.
The ever evolving infrastructure of Web 2.0 as a platform includes software, syndication systems, messaging protocols, the use of plugins and extensions, and other various applications. Great examples of Web 2.0 platforms are social networking sites. Some of the most powerful Internet marketing campaigns come through social media optimization by leveraging the traffic and interactivity of networking sites. These are perfect examples of sites where users drive the content and overall experience of the site. This gives marketers who are seeking to engage these communities the ability to tap into what people want rather than pushing products and services to a non-targeted audience.
We also hear Web 2.0 referred to from a design perspective. Again, social sites can be used as a great example. This review of Web 2.0 is certainly not technical, and there are many resources out there that go into far greater detail.