The f/stop: This Week in Digital Marketing 7-29-2016


A weekly snapshot of digital marketing


“Content is fire, social media is gasoline.”
-Jay Baer


Facebook Games: The Odds Are Ever In Your Favor
Facebook recently introduced updates to the Custom Audiences interface to build custom audiences using multiple data types at once. This update improved client’s match rate from 50% to 80%. With the update you will also be able to create custom audiences based on users engagement with ads. For instance, a video ad that was watched most or all the way through would be great for retargeting efforts, since they audience shows some level of intent. The article shows 9 targeting options on Facebook, some new and some lesser known. Check out the other options in the link.

Get that Rally Cap on!!!
Twitter has signed a deal to livestream MLB and NHL games. However, games will not be visible in users’ home towns. Sorry Padre fans, your best option will have to be to watch the game at Petco Park with an ice cold craft beer, and a delicious Hodad’s burger. Aweful, huh? Twitter is also introducing it’s own version of SportsCenter called, “The Rally.” It will be a live sports news show that will air nightly, similar to ESPN’s SC, it will have a mix of highlights but will incorporate data from Twitter of trending sports moments.

For retailers, the downside to Instagram is that it doesn’t allow active links in captions. Posting a creative image of a product does not give the audience an easy seamless means to purchase the item. Michael Kors launched its InstaKors program where they’ve recreated their Instagram feed onto a website that allows its 8.2 million followers to easily find in their instagram bio so that their fans can purchase the items that they see in the images. Michael Kors states they know that their social media fans are their most engaged.


Google takes nearly 1/3 of worldwide search ad revenue.
eMarketer reports that Google will make $57.8 billion in digital ad revenue this year. That would be about 30.9% of the total worldwide digital ad market. Google will of course be number 1 in search ad spending with an estimated revenue of $47.57 billion, but falls second to Facebook in display ads revenue.

Verizon definitely seems to be doing something in the digital ad market.
This week, it was announced that Verizon purchased the once great Yahoo! for $4.8 billion. Yahoo was, at one point, valued at $125 billion. Last year, Verizon purchased AOL for $4.4 billion. Marketers are asking a lot of questions about Verizon’s plan with these two former giants. This article ask 6 questions that many marketers have, with perspectives from different business and marketing professionals.

1.    Can Verizon really compete with the giants of digital advertising?

2.    How fast can this integration happen?

3.    How has Verizon been selling AOL since that deal?

4.    What about privacy concerns?

5.    AOL and Yahoo are not mobile leaders. How does Verizon become a daily mobile habit?

6.    Does Yahoo perhaps have somes underrated assets?



Clever pictograms of famous song titles.
Swedish designer Viktor Hertz designs these super cool visuals that portray the titles of famous songs. Our favorite image is of MC Hammer’s, “U Can’t Touch This.”

The major  between the logos of Fortunes top 50 most admired companies.
Udemy, online education marketplace, examined these logos and found similarities between them and created an infographic that deconstructs a successful logo.


Are we fun and relatable yet?
According to eMarketer, brands that use emojis in their messaging seem fun and relatable. The mobile app engagement provider Appboy surveyed mobile users in the UK and US. Here’s what they have to say about brands using emojis
·      Fun →  39%
·      Normal → 18%
·      Relatable → 13%
·      Childish → 12%
·      Inappropriate → 11%
·      Professional → 2%

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