I was watching A Rod on the news morning admitting his steroid use and it got me wondering how this news would have been different 10 years ago. 10 years ago when the Internet was a baby, this news would have been released and people would read it in the paper that day. Now just this morning it was reported that over 200,000 blogs already had commments about the story and over 200,000 people already voted about their thoughts on the story on ESPN’s website. Twitter was rampant with people commenting on the story. Our world has completely gone online. My question to our readers today is, “Is your business online?”
The average marketing budget is now pushing close to 40% online for many large companies however some industries are still lagging behind. Some old school companies still think they will get more out of one $100,000 weekend ad in the paper than they will in an entire year online. Wake Up People! Print is Dead! Regular Advertising is Dead! The world is online.
If you are not running a full scale Internet Marketing campaign for your company and performing search engine optimization, you are missing out. I spoke to a massive company yesterday with thousands of clients and been around for 50 years and they have never once even tried email marketing. How does this happen?
Companies get stuck in their ways and they are afraid of change. What worked 10 years ago will not work anymore. CEO’s need to wake up and start placing more of their advertising budgets online. It is 2009, not 1999 and I am sick of it people not embracing online.
I urge all companies to consult a top Internet Marketing Company such as Internet Marketing Inc and start thinking about new ways to promote their company and their products and services.