At this point, it’s no secret that businesses who take advantage of various social media platforms such as Facebook, Twitter, or Youtube are more successful with their internet marketing campaigns. To take your business to the next level, you need to learn how to apply the three levels of analytics to monitor your engagement and success in social media.
Level 1: Reach
In internet marketing management, it is crucial to know how many views, visitors, followers, fans, and subscribers they’re catering towards. Monitoring where and when their brand is being talked about helps them understand the true social scale of their brands.
Level 2: Involvement
Having direct insight into the actions within their brand’s various online communities allows for better analysis than simply counting “likes” on Facebook. This in depth analysis allows one to determine the key drivers of participation and amplification.
Level 3: Advocacy
It is important for marketers to locate and nurture users’ actions that are related with brand loyalty. Examples of this would be comments recommending products or services, referral programs, and comments and followers per user.
These days, when even the most basic of companies have some sort of social media marketing package, the importance of conducting research on the analytics of various social media platforms is huge. Businesses looking to really increase their return on investment will find success when they take on the three levels of analytics.