You bet! The following example is one of the most aggressive (but simple) gorilla marketing efforts (via social media) done by a simple Mom and Pop Korean Taco Truck in Los Angeles. The good old days of big marketing budgets may be over for a while but small companies with large visions are killing it with social media. There is a big difference between basic social media and social media down right. A company must make a true committment to these efforts if they want to see a tangible ROI. The soft an easy approach usually doesn’t work. A good recomendation is to hire an experience Internet marketing company or social media marketing company to handle this effort.
Take a look at how Kogi tackled the world of late night Korean BBQ tacos with agressive (but meaningful) use of Flickr, YouTube, Twitter, and blogs. First, the set up a great looking
website with a design feel that you would not expect from people in the late night taco business. After that they used the following basic SEO and social media marketing tactics. First, they realized that content is king, but not just with thoughtful blogs and articles. Although they have a great blog. They developed a large inventory of videos as well to fill the site with rich media in a Google friendly way (i.e. YouTube videos). They also set up an account on Flickr and use Youtube to marketing the videos. They have a powerful SEO campaign because the site has great basic SEO coding and the rest is in the valuable content (a good mix of copy and video as well as great inbound links developed through their social media efforts).
Next, they did what any good social media company would do and found out where their target audience was hanging out online. Twitter just so happened to be the most responsive tool in their soccial media tool kit and they are up to a following of about 14,000. The next step is crucial and where many social media campaigns fall short. They actively and regularly interact with their audience. They don’t just post comments and truck locations on Twitter, they use it as a real communication tool. They talk to their customers, get feedback and even include them in branding ideas, t-shirt designs, etc. This gives their customers a sense of community and ownership. It sounds crazy because most of their customers visit them after being at the clubs and bars all night! But it works!
The company has a true sense of authenticity and transparency. They know their customers and their customers know them. They started as a simple mobile taco stand and know have two trucks and customers that stand in line for over an hour late at night to get their hands on the awesome tacos! The best part about their social media campaign is that they have a good product. None of this works in the long run if there isn’t something great on the other end for the consumer. In fact, that is where the world of Web 2.0 can bite you. This leads into a discussion of online reputation management, but we will dig into that later. More to come!