You can now start a Google+ hangout directly from your favorite YouTube videos, according to the Official Google Blog. Upon clicking the share button underneath each video, you’ll find a link that reads, “Start a Google+ Hangout.” This will open up a new browser in seconds that allows you to add your Google+ Circles that you’d like to share the video with in a hangout. Once you’ve chosen whom you’d like to share the video with, click the “Hangout” button and begin your live video-chat.
According to Senior Vice President, Engineering, Vic Gundotra, “With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meet up with live multi-person video, Hangouts lets you stop by when you’re free, and spend time with your Circles. Face-to-face-to-face.” Just like how someone walks into a pub to hang out with friends, you now have the option to do so right from your home computer:
So how does this benefit us as marketers? YouTube viewing and sharing has been on an uphill rise in the recent years. This was first noted in 2007 by the Pew Internet & American Life Project when they reported, “more than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.”
If so many people are sharing videos by sending each other links, why not just watch the video together in a Google+ Hangout? This is definitely a significant development in the Google+ Project.