Shopping Cart Technology Unveiled

So you are ready to take the next step expanding your business online and embrace your internet marketing efforts. You no longer have to have a physical storefront to do business anymore. Today some of the most profitable businesses are online and only have an online presence. There is such a wide range of shopping cart solutions how do you choose the right one for your online venture?  The most basic and important features of the shopping cart are 3:

–    The Shopping cart allows the user to interact with the store and add items to their bag. This should also calculate taxes and shipping and charge the user while staying on your website.

–    Shipping:  This is the only delivery method for online shopping carts. You need to be able to integrate the cart with your preferred shipping provider this will alleviate many hassles in the future and will streamline your processes from start to finish. This is very important because if your shipping methods are not efficient you will end up needing to charge higher shipping prices in the future.

–    Accepting online payment: No one likes to be limited. You need to be able to offer your clients several ways to paying. So make sure your shopping cart is able to integrate with various payment gateways and accepts several forms of payment. One of the easiest is over the phone and all you have to do is offer them a phone number to call.

There are 2 main components in a shopping cart the front end which is what the user sees and interacts with and the backend or the administrator’s area. When choosing a shopping cart here are a few tips to keep in mind for uability:

Offer a Guest Checkout: not all people like to sign up for an account when shopping. Especially for first time users to the store, or people that are shopping for gifts.
Security symbols: Make sure that your website is secure and not susceptible to hackers. No one wants to put their credit card number onto a website that they do not think is safe. Make sure to have your SSL certificate correctly installed and it is also a good idea to include the SSL providers logo on checkout pages.
One page checkout process: this facilitates the user through the checkout process.
These are just a few quick tips to making your shopping cart more user friendly and what to look for when choosing which to use!

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