E-commerce platforms are coming out swinging in 2018. Last year, Shopify announced its free card reader available for clients who want to virtually open up a shop on-the-go. Meanwhile, the Magento e-commerce platform continues to partner with and acquire other e-commerce-related companies to build and strengthen their brand. But, the gloves are off as these two e-commerce powerhouses fight it out for best in the industry! We will take you through three rounds to determine who emerges victorious as the e-commerce platform winner.
Round 1: Cost and Value
Whenever any company is looking to add another platform or tool to their arsenal, the bottom line question is: how much will it cost? With Shopify Plus, you’re looking at a reduced cost per month when compared to the Magento e-commerce platform. Plus, you also receive full-service support. It’s like having an extra member of your team on-call to handle all the last-minute, emergency-type situations that often come up in the world of e-commerce.
When compared with Magento, which starts at $20K a year, but can skyrocket to $75K annually, and only offers developer support, the cost and value win for e-commerce platforms goes to Shopify Plus.
Round 2: Platform Functionality
If you want to run a successful e-commerce store, you must address the needs of the consumer. These needs change regularly, especially if it’s a new shopping season, if you’re introducing new products, or if you need to run a flash sale. Since Shopify Plus is a SaaS (software as a service) e-commerce platform, you have access to update your site as needed without the requirement of extensive software or development knowledge. Its user-friendly backend makes it easier to edit as needed.
This customizable experience is also available on Magento, but in a more limited fashion. But, what allows Shopify Plus to edge out the competition in round two is the platform’s adaptability. When you need to prepare for a sale or a specific marketing push in a short amount of time, Shopify Plus makes it easier for marketers to update these changes without disrupting the rest of the site. Plus, it can handle any spike in traffic that can make other infrastructures collapse.
Round 3: Reporting
There are several e-commerce metrics needed to tell the overall story of the success of a product or company. But the one key data point is, and always will be, the number of sales. In order to align both your online and offline marketing efforts, Shopify Plus allows users to upload and sync data all in one place.
What does this mean? Rather than having to wait until every location or user updates their revenues for the day/week/month, this information automatically provides real-time updates across one platform. No question here on who’s the winner, because when it comes to reporting, optimization, and seeing data across all mediums, Shopify Plus is the clear winner.
Going three rounds against Magento, Shopify Plus comes out the champion. But this only begins to scratch the surface of the benefits this program provides. Explore all the ways companies can boost their revenue and improve their marketing strategies by checking out our infographic below.
Call us to learn more about how IMI’s Shopify Partnership can take your e-commerce goals to the next level!
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