The head of Google’s web spam team, Matt Cutts, has declared that SEO is not spam in a newly released interview. The 4-minute video discusses everything from white hat and black hat SEO, to the advantages and abuses of SEO.
Matt Cutts points out that SEO can be extremely useful when employed correctly and ethically. Specifically, that white hat tactics can be an ideal method to increase search engine ranking through the use of high-quality content and overall site usability.
Ultimately, while there are numerous people who employ black hat tactics, there are more who use white hat tactics that create value for the web. So there you have it, SEO is not spam. Take a look at our search engine optimization techniques to see some white hat seo tactics to use to boost rankings in Google.