While everyone has been impressed by Google+ and Google’s new facial recognition system, Microsoft also announced that Bing and Yahoo! decided to form a new search engine alliance in Europe. This transition was actually already made in countries such as the United States, Argentina, Australia, Brazil, Canada, Chile, Colombia, New Zealand, Peru and Venezuela. From now and on, Yahoo! organic search results both on PC and mobile will powered by Bing in France, Germany, Ireland, Italy, Spain, and the UK as well.
The answer is simple. Both Microsoft and Yahoo want to improve their search results and attract more users with rich information and options to accomplish their goals. Just like AT&T bought T-Mobile earlier this year, it is important to expand the scale of search engine. The more people search on Bing or Yahoo!, the faster and more relevant their search results will be. With this transition, Yahoo! hopes to improve the overall relevancy of its organic search results and attract more of an audience. Meanwhile, Bing wants to corroborate their new investment in their search engine results. Bing recently worked with companies like Facebook, Nokia or RIM to adopt their technology for web search services. For Bing, this transition will be a great opportunity to measure how effective their new technology is.
How might this alliance affect paid advertisements?
For now, Bing and Yahoo! alliance won’t be as influential as it could be on search advertisements. However, you want to be well prepared for this change if organic search results are the number one important source for your website. This alliance may have a great impact on SEO strategies.
How should you be prepared for this change?
You need to make sure whether your website is properly referred and indexed by the Bing platform. In order to do so, webmasters should register your website and sitemap in the Bing Webmaster Tools. It will give you the free analytics and adopt the best way to be shared in search engine results.
As for the paid advertisements, both Microsoft and Yahoo! will keep focusing on meeting marketplace and product performance benchmarks. They have been working with independent agencies such as Efficient Frontier and Marin Software and making more efforts to provide international audience quality services. Although they are still testing, they will be able to come up with updated global rollout plans for Internet marketing. They are more committed to advertisers and partners ever before. They will assist them fully through innovative changes.