One year, and now 250 million registered users later, we can say happy first birthday to one of the newest social media platforms, Google+. In light of Google’s celebration, they announced two major updates: Google+ Events and Google+ for tablets. Let’s dig a little deeper into what these updates entail to determine if Google+ looks like it’s going to continue its rising popularity.
Google+ Events: Google is striving to capture and save all the important highlights of an event, before, during and after the event occurs. This methodology is brought about due to Google’s perspective of our lives today stating, “In life we plan, we party and we keep in touch. Software should make all of this more awesome, and that’s exactly our aim with Google+ Events.”
So what exactly is Google+ Events all about? You can click the photo to the right to see a short introduction video but to start, the application has the ability to stay in sync with your Google calendar. This means you will never forget about dinner at Aunt Mary’s on Wednesday night, or little Drew’s baseball banquet Sunday night. When creating an event, you can also attach cinemagraphic themes (like a baseball picture), a personalized video greeting from YouTube, and even unique animations to make the invite fun to receive. Internet marketers should take advantage of this creative opportunity when making an invite for their company’s next event.
Now it’s time to go to the event, and enter “Party Mode” as Google+ calls it. You will receive a notification when the event starts, and then be asked if you wish to enable Party Mode. When this is turned on, you will see any photos other invitees upload, in real-time. Once the event has ended, you can go back to the event page and upload even more photos you may not have gotten to yet. The best part about this is that everyone can reminisce and relive the good memories of the event by seeing everyone’s photos in one place. Google even allows you to browse the photos by popularity, photographer, or who’s tagged. This is great for social media marketers when advertising for a company’s next big event. What better way to engage with your customers then having them upload photos live from the event for all invited to see.
Google+ For Tablets: Google reported that, “More people now use Google+ from a mobile device than a desktop computer, and today’s tablet release will quicken this trend.” With the Google+ application for tablets a user will see a beautiful stream that organizes content based by popularity, type and orientation. There is also a “lean back” Hangout option that is designed for couch or common room chats. With crisper text, easily-tappable actions and fuller photos, Google has truly designed this application to work at its fullest potential for Android users. Google also stated that the update for iPad’s will shortly be released. What do you think of Google+’s updates, will they fare against the social media ring leader, Facebook?