The changing world of internet marketing is constantly strengthening and developing new avenues for lead generation. This year, SEO takes the prize as the number one source for generating leads. Out of the 500 U.S. online marketers surveyed by the 2011 State of Digital Marketing Report, two-thirds identified themselves as business-to-business marketers.
Social media marketing, PPC and SEO were among the categories considered to have the largest impact on lead generation. B2B marketers accredited 57.4% of their lead generation to SEO, while B2C marketers credit 41%. Although SEO was the number one generator of leads, marketers are planning to increase their social media budgets in 2012 even more than their SEO budgets.
PPC, social media and SEO are all essential aspects of internet marketing for businesses, but each year we will see those numbers shift with new developments in online marketing efforts. It will be interesting to see how marketers spend their internet marketing budgets in 2012.