Content Marketing World 2018 Recap

Content Marketing World 2018 Recap

From September 4-7, 2018, IMI’s Director of SEO, Joe Arduini, attended Content Marketing World 2018. The beginning of September in Las Vegas arrives each year with a bevy of gifts in tow. Labor Day weekend, the promise of cooler temperatures, …

Who Cares About Pumpkin Spice Lattes?

Who Cares About Pumpkin Spice Lattes?

Starbucks appears to have cornered the PSL market (that’s Pumpkin Spice Latte, if you’re a devoted fan), and the world’s obsession with the intoxicatingly-spiced drink is showing no signs of slowing. If you do the math, pumpkin spice lattes cost …

Seasonal Travel Trends Among College Students

Seasonal Travel Trends Among College Students

Think it’s just retirees and the jet-setting crowd that is bolstering this year’s staggering travel figures? Think again. College students are traveling en masse, and the trends related to the wanderings of the 18-25 crowd are definitely unique. Let’s look …

Marketing to the Back-to-School College Crowd

Marketing to the Back-to-School College Crowd

Brands have a unique opportunity during the late summer/early fall months to capture product loyalty for the 18-22+ demographic, back-to-school college crowd. Those entering college are likely getting a new car, buying electronics, shoes, and clothing. Creating brand loyalty at …

Foundational Marketing Vs. Future of Marketing

Foundational Marketing Vs. Future of Marketing

Although marketers must focus on what’s trending, they also need to optimize what’s proven to work and rebuild foundational elements when necessary. It’s important for marketers to find a balance between foundational marketing strategies and an eye toward the future of …