Future of AI: Brains Behind the Bots

Future of AI: Brains Behind the Bots

Two different opinions exist about artificial intelligence (AI) and marketing. Some feel the future of AI will eventually eliminate marketing jobs, while others think there is still a definite need for the human element of marketing campaigns. It’s best to …

Experiential Marketing Examples to Engage Your Audience

Experiential Marketing Examples to Engage Your Audience

Experiential marketing, also known as “engagement marketing,” involves creating a real, tangible connection or experience between customer and brand. Sometimes referred to as ‘hands-on’ marketing, experiential marketing does just that – creates experiences for the customer that demonstrate what the …

Content Marketing World 2018 Recap

Content Marketing World 2018 Recap

From September 4-7, 2018, IMI’s Director of SEO, Joe Arduini, attended Content Marketing World 2018. The beginning of September in Las Vegas arrives each year with a bevy of gifts in tow. Labor Day weekend, the promise of cooler temperatures, …