Black Friday Planning in Q1

Black Friday Planning in Q1

Marketers breathe a sigh of relief once the Black Friday/holiday season has come and gone as it’s usually one of the most hectic times of the year. However, with the push behind the marketing campaigns that come out during those …

Meal Kits: Why Customization Is Important

Meal Kits: Why Customization Is Important

Eleven short years ago the meal kit industry’s first company emerged (in Sweden, called Middagsfrid Co.). Since then, the popularity of this service model has quickly grown to a $5 billion industry. Meal kits are pre-portioned boxes of ingredients that …

How to Vet Influencers

How to Vet Influencers

Creating influencer marketing campaigns and finding a good influencer in your industry can boost the appeal and performance of your brand in no time. That’s been proven. Choosing ideal influencers can propel your business into the upper rank of competing …

December 2018 SEO Industry Updates

December 2018 SEO Industry Updates

Google Launches Q&A Structured Data for Question & Answer Pages (image credit: Search Engine Land) Summary Announced on December 3, 2018, Google is now expanding its support for rich results when it comes to Question & Answer pages in Search …

Social Media Image Sizing Cheat Sheet

Social Media Image Sizing Cheat Sheet

Social media platforms are constantly changing its rules, especially when it comes to the size that’s needed for the most optimized posts. Since social media is such a strong strategic play, it’s best to have a quick reference guide to …

2019 Instagram Marketing Trends

2019 Instagram Marketing Trends

Instagram is kind of a big deal. With more than a billion users as of of summer 2018, the world’s second most popular social media platform (behind Facebook’s 2.2 billion users) definitely leads in the ‘coolness’ factor. More than 52 …