Meal Kits: Why Customization Is Important

Meal Kits: Why Customization Is Important

Eleven short years ago the meal kit industry’s first company emerged (in Sweden, called Middagsfrid Co.). Since then, the popularity of this service model has quickly grown to a $5 billion industry. Meal kits are pre-portioned boxes of ingredients that …

How to Vet Influencers

How to Vet Influencers

Creating influencer marketing campaigns and finding a good influencer in your industry can boost the appeal and performance of your brand in no time. That’s been proven. Choosing ideal influencers can propel your business into the upper rank of competing …

December 2018 SEO Industry Updates

December 2018 SEO Industry Updates

Google Launches Q&A Structured Data for Question & Answer Pages (image credit: Search Engine Land) Summary Announced on December 3, 2018, Google is now expanding its support for rich results when it comes to Question & Answer pages in Search …

Social Media Image Sizing Cheat Sheet

Social Media Image Sizing Cheat Sheet

Social media platforms are constantly changing its rules, especially when it comes to the size that’s needed for the most optimized posts. Since social media is such a strong strategic play, it’s best to have a quick reference guide to …

2019 Instagram Marketing Trends

2019 Instagram Marketing Trends

Instagram is kind of a big deal. With more than a billion users as of of summer 2018, the world’s second most popular social media platform (behind Facebook’s 2.2 billion users) definitely leads in the ‘coolness’ factor. More than 52 …

IMI 2018 Year In Review

IMI 2018 Year In Review

Living Coral is Pantone’s 2019 Color of the Year, a color which represents an “innate need for optimism” according to the Pantone Color Institute. Optimism is definitely an ideal that can benefit everyone as we head into the new year. …

Are You Using Data Storytelling?

Are You Using Data Storytelling?

Data absent of context is simply numbers. Data set to the backdrop of a relatable or relevant storyline equates to a powerful, credible, and influential visualization of your insights and ideas. Let’s look at the basics of data storytelling to …