Adapting to the Digital Era

Adapting to the Digital Era

At the end of March, members of the IMI Account Services team had the opportunity to attend World Forum Disrupt 2019 DigiStrategy Conference in San Francisco. Hosted inside an eclectic warehouse within the famed Mission District, the event brought together …

SEO Industry Updates – March 2019

SEO Industry Updates – March 2019

The Right Way to Use Competitor Keywords Summary According to Search Engine Journal, Keyword Research is described as “finding the best-performing keywords (golden keywords) that generate steady revenue.” Keyword research can be completed and analyzed in a variety of ways, …

6 Ways Content Marketing Impacts Everything

6 Ways Content Marketing Impacts Everything

Content marketing is more than writing blogs and producing an email newsletter. It serves as the foundation for nearly all your marketing strategies, from paid promotions to influencer outreach to your own earned media. But what is content marketing, exactly? …

Hotel Marketing Ideas for Spring Break 2019

Hotel Marketing Ideas for Spring Break 2019

As a new season emerges so does the influx of travelers in the late March, early April months. Spring breakers will be flying to exotic locations in search of warmer temperatures, sandy beaches, and carefree days. TSA projects passenger screenings …