The holiday shopping season seems to get longer each year, we’re well into it and already it’s time to start thinking about how to best utilize your most powerful marketing tool – social media! If you haven’t developed a social media strategy, we have some tips to help you optimize your social media for the holiday season.
Why Every Brand Should Be Using Social Media this Holiday Season
Social media has become an essential part of our day-to-day lives, with over 300 million active Twitter and Instagram users and over a billion people on Facebook there is no denying the sheer magnitude and importance of it. Our society has become extremely focused on sharing every aspect of our lives on social and it’s no different when it comes to ecommerce consumer experience. With 74% of all consumers using social media to make purchasing decisions and an estimated 5% of all online shopping being driven by social referrals, it is important for brands to build a strong social presence to engage their existing customers and reach new ones!
With so many different ways to utilize social media it can be overwhelming, we’ve pulled together 10 tips to help you create a powerful and effective social media strategy for the holiday season.
How to Optimize Your Social Media Strategy
Make sure your social media buttons are on your website
If your customers don’t know about your social media channels it is harder for them to find and engage with you. Place your social buttons in a visible spot on your website and in your email marketing to ensure maximum exposure.
Think about these three v’s: voice, visuals and vision. Determine what your holiday season social vision is and make sure your voice and visuals are consistent across all of your channels. While tone and branding consistency are important it is also crucial to remember that posting consistency is equally important. With the holiday season bringing out every brands social media A-game, out of sight, out of mind is an important principle to remember.
Schedule your posts in advance
Creating a social media content calendar before the holiday rush is upon us will help you to ensure consistency and make sure you never miss a post! Begin writing these posts as soon as you can so you have time for proper approval and can review to confirm you have a cohesive strategy.
We are a very visual society, create great holiday themed graphics that will grab your audience’s attention. As you are creating your content calendar be sure to think about what types of visuals you want to include and start gathering them. This is a great opportunity to start engaging with your audience by including some user generated content (UGC).
Create shareable content
When the goal is to have your content seen by as many people as possible, shareable content is king. With consumers using social media now more than ever for researching before they buy, they want to see what people in their existing social network are saying about your product. If you are creating content that your audience wants to share you are opening your brand up to opportunities to capture a larger group.
Engage with your audience
One of the most important parts of any social media strategy is engaging with your audience, and it is especially important to try and develop a relationship with your audience during the holiday season. Get to know your customers and ask them questions that will spark conversation instead of only sharing your products or services.
Promote special offers or a giveaway
The holidays are a huge promotional opportunity for all brands. Use your social channels to run flash sales or offer exclusive discounts. Another way to promote your brand is by running a giveaway on Facebook, Twitter or Instagram. A giveaway is not only the perfect way to engage with your existing audience but it is a great way to expose your brand to potential customers by encouraging people to share the contest.
Support a charitable cause
The holiday season is all about giving, take advantage of this by supporting a charitable cause close to your brands heart and encourage your audience to get involved too. You can take a poll of causes that are important to your audience and pick the most popular one and create a giving campaign benefiting that cause.
Invest in a paid campaign
If you aren’t using paid ads on social media, the holiday season is the perfect time to invest in a campaign. Increase the exposure of your holiday campaign by creating a targeted ad to boost likes or follows.
Track engagement and conversion rates
Don’t forget to track your campaign. Look at your engagement levels and conversion rates across different channels. Consider tracking all of your links with a tool like Google Analytics URL builder to easily measure your referral traffic and conversion rates. Social media is just as important during the holiday season as it is after, be sure to review your analytics for all social media channels and see how your audiences grew and what worked and what didn’t. This will help you plan your social media strategy for the coming year.