Wednesday afternoon, online users spiked Internet traffic with tweets that marked #iSad, #RIPSteveJobs, #ThankYouSteveJobs. The sad news was revealed to the world that Apple co-founder Steve Jobs died at 56 from pancreatic cancer. The news of his death flooded Facebook news streams and caused many traffic jams to other websites. Internet users wanted to pay their respects somehow online to this greatest innovator. The breaking news was confirmed by Apple’s website. People grieving the death of the visionary genius overwhelmed social media and search engines.
Twitter & Facebook Trends
- An Australian social media company, SR7, reported that Twitter hit 10,000 tweets per second, which may have broken internet records
- Many people noted how suitable it was to hear of his passing and to share their memories on the devices Jobs and his company built. For example: “RIP Steve Jobs, greatest visionary of our and any generation (Written on my Macbook Pro)”
- On Facebook, many users quoted and linked to the YouTube video from Jobs’s commencement address at Stanford University in 2005. “Stay hungry, stay foolish”
Google & Ebay Trends
- On Thursday morning, Google’s top U.S. search terms that were related to Steve Jobs was 8 out of 10
- Google also displayed a tribute of Jobs on their home page
- Ebay and Amazon experienced a spike from people running searches on merchandise for sale and orders for his biography
- CNN and the Washington Post experienced slowdown on their websites by traffic jams from search engines dominated by Jobs death-related searches
Jobs revolutionized the personal technology industry and changed the way we live forever. He was born out of wedlock, put up for adoption at birth, dropped out of college and then changed the world. It was a depressing rainy Wednesday afternoon when the broadcast of his passing spread the news. Steve Jobs will never be forgotten in this universe and I am forever grateful for his inspiration, creativity, and imagination.
“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful – that’s what matters to me.”
-Steve Jobs, Wall Street Journal, May 25, 1993