“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage
Today’s customers are tech savvy and can spot an ad from a mile away. Instead of being flooded with ads, potential or returning customers want to interact with information that feels organic, creative, and personalized. Native and creative ads give the advertiser the opportunity to promote their product or service to the consumer without it feeling like an ad.
With this information in mind, designers should be optimizing and creating unique ads, not only for social and display but for native as well! The following infographic outlines the native creative specs, for the most popular vendors, in order to assist designers in making these disguised ads as beautiful as possible. Bookmark and share our spec guide to help assist with your upcoming native media images!