Move Over Dropbox, Google May Have Just Ousted You with Google Drive

We all should be familiar with the sharing application, Dropbox. A place most internet marketers probably use to simplify their lives by being able to share upcoming presentations with employees so everyone is consistently up to date with the most recent versions of their companies files. To stay ahead of competition, Google released its own sharing application very similar to Dropbox, but called Google Drive. This is a place where you can create, share, collaborate, and keep all of your files. Whether it’s that last minute college presentation you and classmates are working on, or a photo timeline you wish to share with family of your travels; you can upload pretty much anything in Google Drive, including photos, videos, Google Docs, PDFs, and more.

Upon downloading Google Drive, you will be able to:

  • Create & Collaborate: Since Drive is setup with Google Docs already built in, you can work with your fellow colleagues/classmates in real time on documents, presentations, and spreadsheets. Once the document is shared, you are able to add and reply to comments on any part of your content. You will receive notifications when other people make comments so you can respond efficiently.
  • Access Content Everywhere: One of the main selling points for Google Drive is being able to store everything and anything safely, but then being able to access the content on virtually any type of platform. Whether that may be your home Mac of PC, or your Android phone/tablet, Drive can even be accessed with a screen reader. It was stated that Google will be working hard on a Drive app for iOS devices, so be on the lookout for that announcement shortly.
  • Search Everything:  Within the Google Drive application, you can search by keyword and filter by file type, owner and more. What’s an even cooler benefit here is the savvy technology Google developed, Optical Character Recognition (OCR). With this you can actually search for a word from the text of an actual article, even if you only scanned a small image from an old newspaper clipping. Say you uploaded some pictures from your trip to Italy, you can later enter in, Italy, to the search bar and pictures of the waterway canals should pop up. Google did state that this technology is in its early stages, and improvements are to be made over time.

Everyone will be able to download Google Drive shortly, with 5GB of free storage space. From there you can upgrade to 25GB for $2.49/month, 100GB for $4.99/month, or if you still want more, 1TB for $49.99/month.

What’s really great about Drive is it was created to work seamlessly with all of Google’s applications.  This means you can attach photos from Drive directly to your Google+ page, and soon you will be able to attach content directly into Gmail. So we want to know, will your internet marketing company be utilizing Google Drive? If yes, what do you see as the biggest benefit that can be brought to your agency?


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