From Britney Spears, to Oprah; from Sarah Palin, to Ashton, celebs and politicians alike are employing social media as a means of online reputation management. Whether they want to promote their books or shows, refute paparazzi and journalists or simply stay in the spotlight doesn’t matter- it’s all different means to the same end.
Social media has become a great way for people to get out their message with a large reach and a low cost. Recently, Sarah Palin has been making waves on Facebook to promote the launch of her new book “Going Rogue: An American Life.” She used to be an avid tweeter but decided to cash in the 140 character microblogs for Facebook notes. Now, she regularly writes back to readers and journalists making false accusations about her memoir and suggests that AP writers engage themselves in something more newsworthy than ripping apart a book. See a recent Facebook note of her’s below:
This is only one of many and the others were definitely more aggressive but I think this gets across the same message in a brief manner. Clearly, Palin isn’t afraid to be frank and candid, which was shown to the world on her recent Oprah appearance as well. Oprah, who is also heavily engaged in social media, made the interview a trending topic on Twitter and posted a podcast of of some of the clips. While the video claims, “There’s nothing we didn’t talk about!,” much of the interview has not been released to the public. But, Oprah does occasionally give her Twitter following some proprietary information: On November 20th, when she announced the end of her show in September 2011, she first informed her fellow tweeters. Before the episode, she tweeted, “Big day…. tune in my tweet friends.”
Oprah isn’t the only public figure using Twitter to relay big news. Rachel Zoe and lead employee, Taylor Jacobson, publicly broke up on Twitter only weeks ago. They had been working side by side for the last four years styling celebrities all over the world on the show the Rachel Zoe Project. On November 6th, Taylor tweeted: “Today is an end of an era and the beginning of a new professional chapter. Looking forward to what the future brings…!!” The media picked up on this immediately and their split soon became common public news. But, sources are still not sure who broke up with who…. What do you think? Let us know what gossip you’ve been hearing around the globe.