Marketing Strategy 101
It seems that every small business owner I know who implements their own marketing campaigns, or hires a firm to do so without really doing their due diligence about the firm, complains about not seeing an ROI despite using pretty much every online marketing service (e.g. SEO, PPC, Facebook Ads, etc.).
Unfortunately, it’s common for many online marketers to focus on different online marketing channels rather than the planning of marketing messages and defining target markets. These are vital steps that should occur before thinking about what marketing channels to use.
Effective marketing relies on taking the time to plan a good marketing strategy. In this week’s video, I cover some marketing strategy fundamentals that will help make your online, and offline, marketing efforts more effective so you can start seeing an ROI.
To watch last week’s video on how to increase your rankings in YouTube, click here.
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