Your website’s keywords are KEY to search engine optimization (SEO). Keywords provides a filter to attract visitors who actually have an interest in your website. The big questions is, how do you strategically select the best keywords for your website? To get your ticker started, here are a few pointers:

  • Use popular searched keywords that are relevant to your website’s content.
  • Analyze it from your target market’s point of view. Ask your customers what words or phrases they would use to search your website.
  • If your website is targeting a specific industry, avoid slang or jargon.
  • To increase your chances of getting genuine visitors looking for your website, have specific keywords and phrases.
  • Use alternative keywords that stem from the main keywords i.e., banana split stemming from the keyword ice cream.
  • Keep your key phrases between 2-4 words.
  • Don’t be afraid to use common word misspellings.
  • Grab your thesaurus and use synonyms.
  • If targeting a specific region, use Geo modifiers i.e., San Diego Internet Marketing (yes, shameless plug).
  • Include purchase indicators in your keyword phrases i.e., buy diamond earrings.

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