Complex shouldn’t mean complicated, at least not when it comes to e-commerce and especially not at scale. High-volume online brands have enough to worry about without adding in all the clicks, steps, updates, and double-checking that most enterprise solutions demand.
To combat overcomplication, Shopify Plus recently unveiled a host of tools aimed at the emerging field of e-commerce automation.
As a Shopify Plus partner, IMI took advantage of the opportunity and implemented one of those new tools — Shopify Flow — for a recent e-commerce project. For example, if you want to generate a notification once a specific product is out of stock, you can use Shopify Flow to automate the task. We dive into other benefits and uses for this newest application and how it can help improve workflow for growing e-commerce businesses.
Shopify Flow is a tool which allows e-commerce marketing automation of tasks within a client’s online store. As an example, if you want to generate a notification once a specific product is out of stock, you can use Shopify Flow to automate the task. We dive into other benefits and uses for this newest application and how it can help improve workflow for growing e-commerce businesses.
Q: Can you provide background on how IMI implemented the use of Shopify Flow?
Sean Ruiz, IMI Lead Web Developer: We introduced the use of Shopify Flow for the e-commerce platform we created for a luxury bedding company. They had outgrown their previous platform, Volusion, and migrated to Shopify Plus to handle the increased influx of product orders. With their business growth, they developed a dependency on certain systems, such as their enterprise planning system (ERP), shipping, and order systems. This proved to be a technical challenge for this specific project.
Q: How did IMI overcome this technical challenge?
SR: To overcome the challenge, IMI created a customized design and implemented data migration for the Shopify e-commerce platform to integrate with the ERP system (NetSuite). The advantage of the e-commerce site already being on Shopify Plus is that the platform allows APIs for added support. They also have dedicated in-house resources to help with development and the launch process.
Q: Was there a specific problem where Shopify Flow helped?
Q: Is Shopify Flow intuitive for all users (not only dev team members)?
SR: Yes. You can pick from a list of commands; there is a flowchart logic to it. The team was able to use the app to alleviate a bit of the burden from the shipping team so they didn’t have to review every single order. There is a lot of value in the Shopify Flow app because before it came along, you only had two options: either build the command yourself using Shopify’s API or look for an app to do it (which came with its own sets of problems). The release of Shopify Flow came at an opportune time. As soon as it was released, we saw a need for it with our client’s e-commerce site.
Q: Is Shopify Flow free?
SR: It’s free but it is an app that you have to add. It’s intuitive enough that it will help decrease dependency on developers, so they can concentrate on the larger tasks. It also extends the capabilities of Shopify Plus in a big way. For example, with Shopify Plus, when you have a product that’s stored in two different warehouses, without Shopify Flow, you could only configure a notification to one warehouse. But with the app, you can use basic functionality to send notifications via email to wherever they need to go. You can also edit the notification or delete it altogether.
To learn more about the benefits of Shopify Plus and its newest application to improve e-commerce workflow, connect with us today.