Introducing Google Play, Watch out Apple iTunes

In the industry of internet marketing it’s important to stay in the know about the latest technologies and releases. Now our music, movies, books, and apps are all in one place; surprising Google did not come out with this sooner. But to better ease our entertainment purposes, Google announced yesterday the release of Google Play.  Serving as a universal destination where you will be able to find and enjoy your favorite books, movies, music and apps directly from your Android phone or tablet. Say goodbye to wires and syncing because you will never have to worry about losing a favorite song or page in the middle of your book again (on the account that Google Play is entirely cloud-based).

Offering over 450,000 apps, millions of songs, thousands of movies, and plenty of books for your enjoyment, Google Play functions like a storefront for all your entertainment needs. This week you may have noticed the Android Market, Google Music, and Google eBookstore all coming into one platform now labeled, Google Play.  Over the next few days you will be able to access the Google Play Store app from your Android phone or tablet (this is an upgrade from the Android Market app). Your Google music and Google book downloads will also be upgraded to Google Play Music and Google Play Books. With Google Play you are able to:

  • Download more than 450,000 Android apps and games
  • Store up to 20,000 songs for free and buy from the store offering millions of tracks
  • Browse the world’s largest selection of eBooks
  • Rent thousands of your favorite movies, including new releases and HD titles

Take note that such content will not available in all countries around the world.  The U.S. will offer all platforms (Apps, Movies, Books, Music); UK and Canada will offer Apps, Movies and Books; Apps and Books and will be offered in Australia; Apps and Movies in Japan; and Google Play will act as the new Android store for all your apps elsewhere.

So marketing companies, do we think Google will be able to fare against the entertainment leader, Apple iTunes? Or will it flop due to the large consumer base Apple already has over the Android market?

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