The Internet Marketing Inc. website development and design team is heading to Orange County this week for three full days of training at Google Seminars for Success. We believe strongly in continuing education for our team, especially in the areas on analytics and optimization. This ensures that we can continually be on the cutting edge in performing for our clients.
This training is great for:
- Learning how to squeeze ROI from landing pages and conversion testing using Website Optimizer
- Refreshing and enhancing skills on Google Analytics and see the latest and greatest updates, reports and enterprise features
- Getting out team and new employees trained in one of the most cost effective options out there for learning these free Google tools
The first two days will be focused on Google Analytics and advanced topics/implementation. The third day will be spent learning how to use Google Optimizer for landing page optimization and testing. There are quite a few methods for doing this including tools and/or manual testing but the Google tool is a great platform for basic testing.
The leaders of the seminar are David Booth, Corey Koberg, Justin Cutroni, David Reichenbocher, Julie Ferrara-Brown, and Nick Lyengar. We are really looking forward to some great instruction. Next week we will provide some highlights from the seminar for our readers!