Having begun my first week at IMI as the Director of Social Media, I am looking forward to stepping in and continuing to grow and further develop the social media department. With a background in marketing and experience on the client side of Internet marketing technologies, I am eager to bring my brand perspective to the fast-paced agency world. I started in the social media realm in 2007 at Upper Deck, a prominent sports and entertainment company, where I built social channels from the ground up and worked to integrate them into existing marketing plans. In 2010, I joined the hospitality and travel industry, managing online marketing and social media efforts at La Costa Resort and Spa in Carlsbad, CA. In January of 2011, I ventured out and started my own social media consulting business, working with a wide array of clients from the medicine field, technology, real estate and non-profit organizations to help businesses leverage the power of social media.
Now, as a part of Internet Marketing Inc., I am excited to bring my unique background to the team, to work with clients to catapult their business into social success through various social media channels. By auditing a business initially to get a detailed feel for the company culture and existing marketing plans, our social media team then formulates a strategic plan with recommendations on which social channels make sense for each client.
When part of a strategic marketing plan, social media has the power to transform businesses, personifying the brand and cultivating brand advocates that ultimately lead to increased ROI.
Through polished, professional social pages, real-world events, and a strategic backbone to hold it all together, social media has the power to change the way people communicate about your brand. People are talking about your business — it’s time to join in the conversation! Click here to request a free consultation and to speak with someone from our social media team.