[IMI POV] Facebook Data Updates and Product Changes

april 2018 facebook data updates and product changesYou may have heard: Facebook is going through some changes. What kind of changes and how do they affect profiles and campaigns? In IMI’s most recent POV, members of the paid media team cover these questions and more by weighing in on:

  • What happened with Cambridge Analytica and how Facebook is handling data going forward
  • Timeline of events and changes to Facebook’s Partner Categories
  • Changes to Custom Audiences
  • Impacts on consumers’ privacy protection beyond Facebook

Get all the details by downloading the POV.

Download the POV

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