IMI Interviews Todd Barrs

I had the pleasure of interviewing Todd Barrs – Founding Partner at Visitor Centric and presenter at Conversion Conference, NYC after Todd’s presentation (All Together Now: Integrating Conversion Optimization into Your Marketing Strategy). While sitting down with Todd, I asked him five question pertaining to usability, testing, tools and time wastes. The follow interview was Todd’s candid feedback and brings to light many decisions companies must make when completing a redesign and offers great advice on how to reduce the time and properly test with a purpose.

Special thanks again to Todd for taking the extra time to speak with us. Our customers and team members appreciate his perspective!

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