Living Coral is Pantone’s 2019 Color of the Year, a color which represents an “innate need for optimism” according to the Pantone Color Institute. Optimism is definitely an ideal that can benefit everyone as we head into the new year.
Optimism comes from a reflection of achievements, inspiration from others, and a strong course to follow. Here are some 2018 year in review highlights from the world of marketing and IMI.
Two Words, One Continual Conversation: Cambridge Analytica
Facebook may not be the “cool” place to be for social media users under the age of 30, but all eyes were on the platform again this year as it hit some rough spots. In April, we talked about what happened with Cambridge Analytica and how it affected consumer data protection.
Data privacy is a trending topic that will continue into 2019 as states pass laws aimed to protect consumers. Advertisers will need to continue to be agile as new requirements are put in place.
A Winning Season
Our agency was the recipient of five Hermes Creative Awards in May. We received two platinums and a gold recognition based on the strategy and creativity our teams delivered for our clients. There were over 6,500 entries for the 2018 competition, which makes the rise to the top all the sweeter.
It’s IMI’s full-funnel approach that helps boost results, create collaborate among all teams, and puts us in a good place to reach our client’s goals.
Lou Ferrigno Lands IMI the Featured Snippet
In a meeting of the minds over the summer, we created a blog post around the search query, “Is Lou Ferrigno the founder of Dos Equis?” and took up some branded real estate as a testament to SEO strategy. Our test worked and we landed the featured snippet for the search query in less than 12 hours after the blog was published.
Many times success comes from the “let’s try and see” mentality. Even in unsure moments, there is always a learning opportunity to help brands grow and pivot. Map out a strategic plan with intended results and measure against those when the campaign ends. Discuss among your team what worked, what didn’t, and how it can be changed to succeed in the future.
Nike Nailed Branding
If there ever was a question of where Nike stands as a brand, doubts were put to rest when they released their 30th Anniversary ad starring Colin Kaepernick at the end of Q3. We performed a 30-day review of the ad form a PR, branding, and business perspective using social listening tool, NetBase, and provided insight into how brands can mirror efforts. It’s proof that risky efforts can sometimes to pay off big time if there is confidence behind the project.
When it comes to marketing, there’s a lot to keep track of on a daily basis. Trends change. New tech is introduced. Strategies shift. It’s always important to take a look back at the highlights to learn from where we’ve been and plan purposefully for the year ahead.