You need to be selective when choosing inbound links to your website. Just having random websites link to you is not enough these days. You need to take a close look at them and understand that there are some important SEO factors and criteria to consider first. Read on to learn how to improve your link building strategy overall.
Visit the link – how does it look?
First, visit the actual website. Does it look like a natural website that web visitors will enjoy reading? Does it provide good information or are you bombarded with spam-like images and banners when you visit it? If it looks like the website only exists to spam users or solely to provide a back link for many websites, reconsider using it.
Is the content relevant?
Now, if the link passes that test, the next thing to look at is if it is relevant to your website. Is the topic of that website related to your website? Does it mention the targeted keyword terms that you want to rank high for in search engines? For example, if your business is a Casino, you want to partner with websites about the gaming industry and casinos, not football. Try to get inbound links from websites that are within your industry or field of expertise.
You don’t want a site that is overly saturated with keywords either, as this will make it difficult for users to read, and may lead to having a keyword density number that is high. Search engines look upon this negatively.
What is the Page Rank of the URL?
Take a look at the Page Rank of the website. If the site is not related specifically to your website topic, but has a Google Page Rank of 5 or higher it may still be good to include it. For example, a local news station that has a link to your website is very helpful. Not only will a lot of people see this, but it will show search engines that you are connected to a high quality website.
Additionally, a website that has a link to your website on it and the domain ends in .edu, .org, or .gov is beneficial, because these websites are seen as authoritative and generally have higher Google Page Ranks. Keep in mind just because the website extension ends in .edu or .gov does not mean necessarily it has a high Page Rank. A good rule of thumb is the closer your website link is to the home page of that .edu or .gov site is the better. If it’s hidden within a blog or forum, it won’t help as much.
Is the link set as a No Follow?
The link will not help your search engine rankings if the URL is set to “No Follow” and its page rank will not carry over to your website. “No Follow” discredits the link for search engine robots. A website may use the “no follow” attribute value if it is a blog or forum and gets a lot of spam.
How many outbound links does the website have?
If the potential link has a lot of pages that link to it, that is good! If it has a lot of links coming from it, that is not a good sign, because that means the page rank that is distributed decreases with every additional outbound link. This is just another factor to consider when evaluating the quality of the link.
Keep in mind when choosing links to point to your website, it is better to have fewer back links that are each higher quality than to have dozens of links that are low quality. There are many different factors that go into SEO, so if you can find a URL that has just one or two of these recommendations, that is a great start. Good luck!