Benjamin Franklin once said, “When you’re finished changing, you’re finished.” We can say with certainty that he wasn’t talking about the digital marketing space, but it is still applicable in today’s industry.
Digital marketing sales and digital marketing best practices, platforms, and strategies move and change rapidly. If you are adverse to change, it’s likely you’ll be left behind.
This same concept applies to how sales and digital marketing teams interact and work together, aligned toward the same goals. The sale used to only be about the close. While that goal still remains the same, there are different journeys that get the customer or client to the endpoint.
This is where marketing comes in: to tell a story, strike an emotional chord, or create a sense of urgency. Over the years, we’ve been introduced to technologies and analytics that help us understand our customers better. In turn, we can provide the type of products and services that best meet their needs.
IMI’s VP of Marketing and Sales Operations, Jason Brigham, addresses the evolution of sales and digital marketing teams. He speaks to why it’s easier to make a sale when there’s a good marketing team to provide support.