Hotel Marketing 101: Tips & Tricks to Market Your Hotel, Casino, and Resort

Dining, gym, pool, and hotel room to represent how to market your hotel.

Hotel Marketers face a unique set of challenges in the modern hospitality industry. The ever-increasing share of mobile traffic, on property technology advancements and integrations, and guests who know exactly what they want, make it tough to orchestrate a solid hotel marketing strategy.

Here at IMI, hotel marketing is both second nature to us, as well as a constant evolution of the full-funnel, cross-device guest purchase path and learning how to tap into it effectively. When you’ve got the basics down, every new development in the space is an exciting new window into the future of finding that perfect guest that comes back again and again.

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