With so much competition among the many social media platforms it takes something very unique about the platform in order to drive the most traffic. So perhaps the world’s new obsession is “pinning”; browsing the web for the latest trends in style, food creations, photography, and home décor. Pinterest is sure beginning to catch the attention of many web surfers, specifically the online pin board accounts for 3.6% of the total referral traffic from January, according to Shareaholic (which is based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors). Pinterest is up a notable 1.1% just from December, making it almost even with the amount of traffic driven through Twitter; while Google Plus on the other hand dropped 0.02% to a total of only 0.22%.
The above chart tells us that Facebook, to no surprise, is still the leading social media platform, accounting for 26.4% of total referral traffic. So although it seems like Pinterest has a way to go before becoming the next Facebook, its noteworthy enough to cite the extreme jump in numbers in just one month, not to forget to mention that it is driving more traffic than Google Plus, LinkedIn, Reddit and YouTube combined.
The infographic below, “Is Pinterest the Next Social Game Changer?” helps us visualize how much attention the new social networking site really has gained in comparison to others. A shocking increase of 429% occurred last year from September to December, putting its estimated unique visitors at 7.21 million. According to Monetate (creator of the infographic), Pinterest is now part of the top five social networking and forum websites driving the most referral traffic, with Facebook taking the number one spot and Google Plus not even making the list. Having only been around for two years now, we are excited to see if Pinterest will remain on the Internet as the hot new trend, or is it just a fad that will leave our minds soon enough?