Optimized video content is a key element in a well rounded search engine optimization campaign. With Google’s newest algorithms and Universal Search features, a company must optimize not only it’s website but also ALL other digital assets such as video content. YouTube.com videos are some of the best video content to embed on a website because Google gives them the most relevance.
Video files can be optimized in the same way you optimize a web page with title tags, meta descriptions, etc. Those videos then can be blasted out through networks such as Tube Mogul. The idea being that when users run searches, they may not get your website everytime but a video result can be just as powerful. Video optimization is a great Internet marketing tactic that enhances brand image and supports both SEO and social media strategies.
Here are some great tips for optimizing videos:
Upload the video to YouTube and write an optimized title and description, plus add a link to your site from that YouTube page
Video should ALSO be located within one of the company’s domains, IF POSSIBLE, and have the page itself optimized for the video which includes the Title Tags, META Description, & content.
Embed both the YouTube video and a link to the raw video on the client server
Video should not be in FLASH
Have all videos within one subdirectory or subdomain
Create a video XML feed file for iTunes and other podcast readers, to include BOTH the YouTube video AND the client server download URL for readers – adding the video location to both the site’s current HTML & XML sitemap would be an added benefit
The XML file should contain the description, Title, Client Server URL, YouTube embed, link to blog post/client page and other meta data
Enable a CALL TO ACTION be located in the video, especially a link to where they could purchase something similar to what’s in the video
If there are issues hosting videos on the client server then YouTube videos alone should suffice but its best if you can have both in tandem since there will NOT be duplication penalties applied
NOTE – The YouTube video will rank fairly quickly while the client hosted video would be a slow climb in the rankings
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