Google announced on July 26 that Panda 2.3 was officially up and running, as mentioned on Search Engine Land. Ever since the initial Panda update back in February, content Farmers that were gaining higher ranking through poor content have been fearful. Every one of Panda’s updates has filtered out more and more low-quality websites or “scraper” sites from Google’s list of high-ranking websites. Google’s new actions with Panda have caught the attention of everyday search engine companies since Google estimated that the new updates would cause 12% of queries to come back different.
Recently, Panda has been making major changes for Google users. Prior to the Panda update 1.0, Google had frequently been changing its algorithm, but each change was not significant enough to be announced. But with Panda update 1.0, the change was not minor. Panda 1.0 impacted Google’s US search results by 12%, majorly dropping the rankings of numerous websites.
With the introduction of Panda 2.0, Google’s change impacted all English queries around the world, as well as all the US queries as before. Panda 2.0 also incorporated Google “blocking” data that resulted in a 2% change in search queries and search results.
In June Google released Panda 2.1, but did not release Panda 2.1’s percent of impact on queries since they admitted that it was not a major update or even close to having the same impact as Panda 2.0 did. Similarly when Panda 2.2 came out, Google proved to have only made a few additions, which as explained by Google’s Matt Cutts were, the improvement of scraper detection as well as making it clear that these updates were now being pushed out manually. Panda 2.3 continues the trend, showing multiple updates, including some new signals that further help to filter out lower- from higher-quality ranking sites on Google. Since the introduction of these multiple Panda updates, Google has been slowly paving a road for the most elite websites, helping them to gain rankings the right, natural way.