Even after this resurgence of various Google operations of Google+ and their possible launch of a MP3 store, it has hit the news front that their social media application Google Buzz and a few other services will be fold up by January 15th, 2012.
Google seems to try to broaden their horizons with new additions, while at the same time narrowing their focus by cutting products that were not able to pan out enough for Google to continue to support and develop them. Some of these different platforms include Google Buzz, Code Search, University Research Program for Google Search, iGoogle social features, and Jaiku.
Google Buzz was their biggest cut for the company. After the introduction of Google Buzz in early 2010 and the early noise that followed, it subsequently failed to maintain the buzz. Thus, it was unable to compete with other social media application sharing products of Twitter and Facebook, leading to Buzz being shut down in the close future.
University Research Program for Google Search is another program that provided scholastic researchers API access to search results, which allows clients and web applications to search public source codes for function classifications and sample codes, yet this is another program that will be cut as of January 15th.
iGoogle social features is yet another product that will be discontinued, meaning that all the social capacities previously available will be closed in favor of Google+, while iGoogle itself will still continue as usual.
Jaiku, which is a social update feature that Google acquired in 2007, which included social networking, micro-blogging, and life streaming. The service it provided made it much like Twitter, which led to its demise.
Google Buzz being the biggest piece to be shut down was because the service was long considered a lost cause that Google did not want to give up on. Low and behold with the creation of Google+, a social networking service that has seen success, it was only a matter of time before Google Buzz was going to be considered obsolete. Google Buzz did in fact provide Google with a good learning experience as it helped them refine the Google+ platform, which has led to it’s massive success.