With the way outlook has been like since the financial meltdown, companies are looking for ways to cut costs by any means available to them. They are looking to survive, meaning the days of wanting to be the best are becoming a faded memory. If your company is in such a pit as most companies are, you do not have to despair – but only if you take the right steps towards survival, and thriving.
Recently on Yahoo! News, there was a story featured about a London bakery that is thriving. But, they are not thriving through traditional means of radio, television, or print ads. Instead, they have decided to embrace social media technologies at their disposal. They are using Twitter to inform their Twitter followers when they are serving fresh bread. They are a small business who have embraced social media for their sales purposes. Large companies are also following suit. They are building what is called “engagement marketing” by allowing consumers to be actively engaged in the branding, products, and more that companies sell or offer. Online users are no longer restricted to the high schoolers, college students, or simply tech savvy people. Instead it has become successful in attracting people from all ages and background – this is why companies are now not only following suit temporarily to save money, but because social media is here to stay.
Advertising online, appearing in organic listings, being talked about online in forums, social networks, discussion boards and more is what is now considered the norm for online marketing. Additionally it also is how companies such as Dell convert disgruntled customers become happy ones through Twitter.