The term “above the fold” refers to the content you can see or read on a website before you scroll down. Your most compelling information needs to be displayed above the fold because Google is cracking down on violators by way of its algorithm. As Benj Arriola, Vice President of SEO establishes in the video, providing your most read worthy content above the fold will keep you away from getting pushed down in the search engine rankings because of ad heavy landing pages.
Determined to consistently provide the highest quality websites for their users search results, Google has once again refined its algorithm. This power house search engine is constantly monitoring their analytics, making updates to the algorithm when needed and without notice.
Google was receiving complaints that their users were not finding good quality content and were unhappy with their experience. With information at our fingertips within seconds, users no longer have the patience to scroll past ads or take minutes to find what they are looking for. Content must be easy to find, easy to understand and easy to take action.
The most current Google algorithm update is the page layout change. Website owners need to consider how their webpages use the real estate “above-the-fold” and whether the information they are providing is helpful to the user. Many websites will have ads displayed at the top of their website because these types of ads often do very well. The page layout algorithm does not affect sites who place ads above-the-fold in reasonable amounts that aren’t distracting to the user, but will affect the sites that display an excessive amount of ads making it difficult for visitors to find quality and informative information on the page.
It is more important to focus on providing the best possible user experience and less time focused on the algorithm update. Look at your website from a visitor perspective and make sure your content is esthetically pleasing and all your most pertinent information is above the fold. If not, you may be missing out on potential business.